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Curriculum Vitae
Education
1986-1989: Wellington School
1989-1993: Rannoch School
1993: MA (Hons) 2:1 International
Politics & History St.Andrews University, Majoring in Post 1945 American
Foreign Policy
Relevant Work Experience
1995-97: Whilst at University I set up Discover Student marketing national and local businesses to students.
1997: Marketing Manager for Dunalastair Hotel where I was responsible for the Internet Marketing and Yield management of a 25 bedroom Highland Hotel. Established www.dunalastair.co.uk as Scotland's most successful web site for a hotel. Over 90% of new business in this hotel is derived from the Internet. This provided a platform for me to launch and Internet company. In 1997 I was fortunate enough to meet a man called James Shearer who had tremendous vision for the Internet.
1998: Present Co Founded Cali Net Internet services. Developed www.destination-scotland.com as one of Scotland's leading travel web sites.
During the last 5 years I have invested a considerable amount of time in the Internet and have forged some amazing relationships. The next 5 years will focus on consilodation of the Cali Net network, improving customer relations and cross linking the businesses that the Internet has allowed my company to develop. The sites listed below are all my pet projects and with the help of my team, we have been able to deliver millions of pounds worth of goods and services to customers all over the world.
Dunalastair Hotel my beloved hotel in Perthshire
Hotels in the uk - my experimental site a very interesting project
Car Hire UK - mainly heathrow and stansted airports.
Press & Articles
A practical guide to the internet as a Hospitality Marketing Tool by Paul Edwards
Article in "Caterer" (pdf-file)
